Reinventing a 75 year old brand for the digital age

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Nestle - Kit Kat

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"Have a Break Have a Kit Kat" is an iconic brand line that stands the test of time because of the value baked into it - that Kit Kat makes your break better. Our goal was to get people to consider Kit Kat when the chocolate craving hits. However, a modern break was spent differently, people were taking more fluid breaks online and on social media. As the champion of better breaks we tapped into conversation-driving moments to delight to brand fans, build memory structures and get people considering a sweeter break. The results were some of the most highly viewed tweets and videos of the year and some fantastic award-winning work.

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Contributions included:

• Strategy for winning pitch 

• Insight discovery 

• Long-term digital strategy trajectory 

• Established brand mode of behavior online

• Content strategy

• Channel plans 

• Analytics and measurement

• Turned UK pitch win into global pitch win 

 

Agency: JWT London

 

Recognitions: 

The Fab Awards. The Lovies. Campaign Big Awards. The Webby Awards. The rev Awards. The One Show.