Making the world a more bubbly place

​

Nestle Aero

​

Aero bubbly chocolate exists to make the world a bubblier place, so naturally, everything this brand does should be uplifting. Strategic thinking help secure the Aero digital business in pitch by defining how to get fans engaging with the brand online. Working through multiple campaign cycles, we created consistently light-hearted, interactive experiences for fans of this brand - keeping the name top of mind when picking out chocolate at shelf.

​

Contributions included:

• Strategy for winning pitch 

• Insight development 

• Campaign design 

• Creative briefing 

• Tone of voice definition

• Interaction guidelines for brand online 

• Guiding strategists and community management team on campaign implementation, reporting, etc.  

​​

Agency: JWT London