Get moms laughing together at the realities of parenting

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Kimberly Clark - Huggies 

 

This was one of my first gigs as a strategist. I was a part of a cross-agency team who's goal was to remind moms to enjoy the ride on behalf of Huggies. The new campaign idea was to give pregnant mums and new parents a much-needed break and a chance to laugh at all the ups and downs of the realities of parenting. My role was digital strategy and execution across Facebook, Twitter, YouTube, and influencer networks at a time when social media marketing was all about engagement and conversation. The campaign was centered around a stand-up comedy performance and it was my responsibility to ensure the filmed content was a smash hit online with our audience. This was a formative experience for me and taught me first hand how to engage people online and distribute content through communities - not just through paid media dollars. 

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Contributions included:

• Engagement strategy

• Community building and management on Facebook and Twitter

• YouTube video seeding & distribution

• Influencer marketing - designed and implemented Huggies sponsored mom blogger program

• Decision-making based on analytics performance
   

Agency: Euro RSCG PR