Repositioning a beer brand online  

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Carlsberg

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Carlsberg shifted its global digital agency of record for a fresh take on its new global creative platform "That calls for a Carlsberg". The positioning was so new, there were no manifestations of how it worked in market yet - so we were defining its tone of voice for a huge body of content across the web. The project included some bold creative technology and large volume content creation. 

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Contributions included:

• Creative briefing

• Tone of voice guidelines

• Social media management

• Analytics and iterative updates to creative

 

Agency: Skive