Creating a vitamin brand as a force for good 

Bayer - Redoxon

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Redoxon needed to show the world it was more than just a vitamin C. Working alongside some brilliant and generous minds on our JWT / Bayer team, we realized that Redoxon should give back what it is good at, which is defending people's health. Together with our local market teams, Redoxon gave back to people who lack the basic means ​of staying healthy through a number of initiatives creating clean living spaces and preventing illness in communities. The results were improved brand perceptions and salience amongst Redoxon buyers thanks to this higher purpose-driven brand association. 

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Contributions included:

• Workshop design & facilitation with global leadership

• Brand concept development 

• Developed global digital strategy with priority markets

• Organic growth through global and lead market project work including

  • a flexible website template for international rollout

  • support for social responsibility activations in Ecuador, Mexico, Indonesia and Brazil

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For the website project, I worked with close-knit team to create an online destination for consumers to learn more about the product lines, staying healthy and giving-back initiatives from Redoxon to defend the health of those in need. I led the project end-to-end supporting UX, project management, creative and account management teams in delivering a responsive website that made the most of Bayer portfolio assets for cost efficiencies. The result was an enhanced experience for users and a destination for the brand to share its story. 

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Agency: JWT