You, but on a really good day

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Bayer - Berocca

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Berocca is a brand of vitamin tablets that fizzle into an effervescent drink, giving you energy. As the digital strategy lead for the brand globally, I worked across cultures and teams to pilot digital creative work in key markets like France, Australia, UK, Argentina, and Italy. 

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While working on Berocca our global team created a new global website template for international adoption and roll out. Strategy work included user research and needs, guiding UX, creating content, and road showing the product to markets for deployment.  

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Agency: JWT London