Being there for new moms during their 10th Month

 

Bayer - Bepanthen

​

The minute a woman gives birth, society refocuses attention from the mother to the newborn baby. We easily forget that giving birth is the start of a life-changing process with many uncertainties and questions for all mothers. The first month after birth in particular – the tenth month – is a time that will challenge them physically and emotionally and when they might need validation and support.

 

We developed a content-led platform that puts new mums’ physical and emotional wellbeing and needs first; a dynamic portal that is easily findable and gives new mums a reason to re-visit. The campaign also includes a children's book written for new mums to bring the focus back on their feelings and needs.

 

We identified a wide range of content themes and we work with a group of hand-picked journalists to create engaging content. The content-led site offers impartial advice on all subjects relating to post-partum recovery, ranging from health and healing to emotional wellbeing, love and relationship.

 

This multi-country and region site was built with localized content in mind for specific regional needs. It is fully responsive and designed as a mobile first initiative. Discover the French, Brazilian, Turkish and Italian websites: www.le10ememois.fr, www.decimomes.com.br, 

www.onuncuay.com and www.decimomese.it.

​

Agency: JWT London

​

Recognitions: 

Marketing New Thinking Award 2016