Jennifer Bonhomme Brand Strategy

Jennifer Bonhomme is a leading brand strategy expert.

Jennifer Bonhomme is the founder and strategy principal of WOMB New York, a brand studio focused on brand foundations to help brands soar. She brings more than 20 years of senior-level experience at JWT London, Y&R, VML, and HUGE - and a rare crossover skill set spanning brand positioning, architecture, cultural insight, and effectiveness. Her work tends to find the unseen truth and make it undeniable.

Her track record includes a Dell Technologies global brand platform that contributed to a 26% year-over-year sales increase and a 3x increase in share price; a Shell corporate reputational strategy that reached an all-time high in consumer trust; and a relaunch of the Miss America Organization that reshaped a cultural institution. She helped launch NARCAN over-the-counter to 5 billion impressions and led the strategy behind I Will Always Be Me — the voice-banking initiative for people living with MND that earned 8 Cannes Lions, including a Grand Prix for Healthcare. In addition to her practice work, Jennifer publishes academic research on creativity, brand equity, and digital strategy.

Her work has appeared in the Journal of Advertising Research, where she was previously awarded ARF Paper of the Year. She holds an MSc in Marketing Communications from the University of Birmingham, where she graduated at the top of her class, and has taught at Syracuse Newhouse, the University of London, and Henley Business School.