Jennifer Bonhomme is the Founder & Strategy Principal of WOMB New York, an independent brand strategy studio helping organizations define who they are, what they stand for, and where they go next.

Over the past two decades, she has led strategy for some of the world's most recognized brands at agencies including JWT London, Y&R, BBDO, VML and HUGE. Her work spans brand positioning, architecture, innovation, creative strategy and organizational purpose, helping companies uncover the truths that become enduring competitive advantage.

Jennifer works at moments of change: new ventures finding their place in the world, established brands redefining their relevance, and organizations making strategic decisions that shape their future. She believes the strongest brands are built not on louder messaging, but on clearer thinking.

Her work has contributed to campaigns and brand platforms recognized with Cannes Lions, Effies, Clios and other international awards.

Alongside her consulting work, Jennifer publishes academic research on creativity, brand equity and digital strategy. Her research has appeared in the Journal of Advertising Research, where she received the ARF Academic Paper of the Year award. She has also taught brand and creative strategy at New York University, Syracuse University, the University of London and Henley Business School.