JENNIFER
BONHOMME

Hi, I'm Jen. 

I am a brand strategy leader with an exceptional 15-year track record for positioning and transforming businesses through brand, particularly when it comes to positioning brands with vision and purpose. I wield a crossover skill set that spans brand strategy, design thinking, and connection planning. I specialize in surfacing what matters from data to craft roadmaps, gaining buy-in, telling stories, and guiding stakeholders. The results are unexpected emotional Insights, communications, and experiences that drive behaviors and results.

 

In addition to my work as a practitioner, I maintain a connection to the academic world through guest lecturing and academic publishing. My original research has previously appeared in The Journal of Advertising Research, and in 2019, I was awarded the honor of “academic paper of the year" from the ARF.

 

I'm a passionate team builder who nurtures up-and-coming strategic talent with an honest, hands-on approach. When you get to know me, you'll quickly realize I am an extrovert, highly analytical, passionate about life, and a bit of a wandering soul.