JENNIFER
BONHOMME

Hi, I'm Jen.

I am currently the Executive Director of Strategy and insights at VML. My career spans over 15 years in London and New York, where I've explored the many flavors of strategy, giving me plenty of crossover strategic experience. I've had the pleasure of working on world-class brands, where I gained insights and put people at the center of ideas. The results often transform brands, designs, experiences, and, ultimately, businesses. 

 

Most recently, my fascination with technology led me to work with brands like Google, Dell Technologies, and Intel. On Dell Technologies specifically, I headed up global brand strategy, working across their enterprise, consumer, small business, employer, and social responsibility verticals. I've also worked with emerging start-up brands to help them scale. Whether it's getting a budding fintech on the map or launching a new sensor technology, I can help these brands tell simple stories around these technology brands to demonstrate their potential and unlock growth. 

 

I also often gravitate to purpose-oriented work, sparking projects I feel ethically aligned with. As a feminist, I've helped the Miss America Organization get rid of and relaunch without the bikini competition, which objectified women. As a former caregiver, I've helped bring technology clients to patients suffering from motor neuron disease to help them overcome barriers to banking their voice with AI before their illness takes it. I've also helped a mom-and-baby skincare brand create an honest take on physical and emotional healing during the postpartum period. All of this work exists to make a positive impact for people and brands alike. 

 

In addition to my work as a practitioner, I've published academically on creativity, brand equity building, and digital strategy. My original research has previously appeared in The Journal of Advertising Research, and in 2019, she was awarded the honor of “academic paper of the year" from the ARF.

 

I'm a passionate team builder who nurtures up-and-coming strategic talent with an honest, hands-on approach. When you get to know me, you'll quickly realize I am an extrovert, highly analytical, passionate about life, and a bit of a wandering soul.